About RWPC

RWPC, Inc. formerly Rusty Walker Programming Consultants, Inc. has a proven track record of success. Our company has worked with more than 750 different successful Country Music Stations from market 1 (NYC) to market 543 and even smaller, since Rusty established our consultancy in 1983.

Rusty hired J.J. Jobe in 1989 and Scott Huskey in 1995.

Today RWPC, Inc. is owned and operated by J.J. Jobe and Scott Huskey.

Our company has received a number of awards like Billboard magazine’s Country Radio “Consultant of The Year” 7 consecutive years, out of the 8 years the award was given.

A partial list of past and present clients, includes but is not limited to companies like;

Scripps Networks. LLC. (GAC TV), NL Broadcasting of Canada (CJKC), Alpha Broadcasting, Beasley Broadcast Group, Inc., Big River Broadcasting, CBS Radio, Cox Radio Inc., Curtis Media Group, Dowdy & Dowdy, Empire Broadcasting Corp, Entercom, Federated Media, Lincoln Financial Media, Mid-West Family Broadcast Group, Pamal Broadcasting Ltd., Renda Broadcasting Corporation, Summit City Radio Group, Toledo Radio LLC, Wilks Broadcasting LLC and many, many more.

We understand that every market is different. We believe in the power of local radio, not the “cookie cutter” approach to programming.

We also understand that the needs of each market are different, so we offer services to fit your specific needs and budget.

Scott Huskey

After launching legendary Y100 in San Antonio, Scott joined Rusty Walker Programming Consultants in 1996 as Vice-President of Consulting Services. During the last 17 years he has had the opportunity to work with stations from California to Florida and Michigan to Texas in markets large and small. He’s had the pleasure of working with great companies like Powell Broadcasting, Cox, Curtis Media, Lincoln-Financial and Schurz Communications among others.

J.J. Jobe

J.J. Jobe is a recording engineer, mastering engineer and radio consultant.

He began his career as an air talent in 1973. J.J. and his family also owned and operated WADI and WCMA radio stations in Corinth, MS from 1978 – 2004.

In 1989 J.J. signed on as a Consultant and Director of Music Research with Rusty Walker Programming Consultants, Inc. Since 1989 he has work with stations in Canada, Ohio, Pennsylvania, Maine, Texas, Tennessee, Kentucky, Arkansas, Louisiana, Mississippi, Alabama, Georgia and Hawaii, in markets large and small.